ULB DüsseldorfSuche Ort = "Münster, Westf" und Sammlung = ULB Düsseldorf : 5 Treffer

• Essays on customer lifetime value resarch findings, practitioner insights, and its application as performance measure Jansen, Sophie Christine Münster, [2025]

• Sequential Bayesian learning for decision making under uncertainty Methodological contributions and applications Pfaff, Laura Münster, October 2024

• Immersive augmented reality in marketing: Mapping the field, theorizing and configuring value creation, demonstrating effects Schierwater, Hendrik Martin Münster, 2026

• Sensory words at work: Illuminating the role of sensory language in shaping consumer behavior across selected marketing contexts Eckel, Nadine Münster, 2026

• Die Krise der bürgerlichen Subjektivität im Roman der dreißiger und vierziger Jahre dargestellt am Beispiel von Hermann Hesses "Glasperlenspiel" Jürgens, Dirk Frankfurt am Main [u.a.] : Lang, 2004