2026-07-18T06:03:18Zhttps://ce.visuallibrary.net/ubpb/oai/

oai:ce.visuallibrary.net/ubpb:11714432023-02-18T16:00:39Zubpbcebook

vls/2603nrwcece.visuallibrary.netvdDigital communication and media linguisticswith case studies in journalism, PR, and community communicationGnach, AleksandraautWeber, WibkeautEngebretsen, MartinautPerrin, DanielauttextbookCambridgeCambridge University Press20232023monographicengxviii, 308 SeitenIllustrationen"This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary"--Aleksandra Gnach (Zurich University of Applied Sciences), Wibke Weber (Zurich University of Applied Sciences), Martin Engebretsen (University of Agder, Norway), Daniel Perrin (Zurich University of Applied Sciences)LANGUAGE ARTS & DISCIPLINESLinguisticsGeneralTextbooks|LAN009000 ; bisacshKXP1810887690978-1-108-74827-8978-1-108-49019-1HT021573924Digital communication and media linguisticsGnach, AleksandraCambridgeCambridge University Press2022Online-Ausgabe9781108780445466BES161020221026202302152504752rda https://ce.visuallibrary.net//domainresource/static/graphics/connectors/viewerLogo.gif http://193.30.112.129:83/F/?func=find-c&ccl_term=ICS%3D2504752 https://ce.visuallibrary.net/id/1171443 https://ce.visuallibrary.net/i3f/v20/1171443/manifest https://ce.visuallibrary.net/proto_ftsearch/1171443