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Digital communication and media linguistics : with case studies in journalism, PR, and community communication / Aleksandra Gnach (Zurich University of Applied Sciences), Wibke Weber (Zurich University of Applied Sciences), Martin Engebretsen (University of Agder, Norway), Daniel Perrin (Zurich University of Applied Sciences)
VerfasserGnach, Aleksandra In der Gemeinsamen Normdatei der DNB nachschlagen In Wikipedia suchen nach Aleksandra Gnach ; Weber, Wibke In der Gemeinsamen Normdatei der DNB nachschlagen In Wikipedia suchen nach Wibke Weber ; Engebretsen, Martin In der Gemeinsamen Normdatei der DNB nachschlagen In Wikipedia suchen nach Martin Engebretsen ; Perrin, Daniel In der Gemeinsamen Normdatei der DNB nachschlagen In Wikipedia suchen nach Daniel Perrin
ErschienenCambridge : Cambridge University Press, 2023
Umfangxviii, 308 Seiten : Illustrationen
SchlagwörterLANGUAGE ARTS & DISCIPLINESLinguisticsGeneral In Wikipedia suchen nach LANGUAGE ARTS & DISCIPLINESLinguisticsGeneral / Textbooks In Wikipedia suchen nach Textbooks
ISBN978-1-108-74827-8
ISBN978-1-108-49019-1
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Zusammenfassung

"This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary"--