Introduction. Music and advertising : Production, text, and reception / Siu-Lan Tan, Ron Rodman, and James Deaville. PRODUCTION / Edited by James Deaville. Production : Music and the creation of the advertising text / James Deaville. Music and Advertising Before 1900. Advertising the English glee to women, 1750-1800 / Bethany Blake ; Advertising Millie-Christine, or the making of the Two-Headed Nightingale / Remi Chiu and Dana Gorzelany-Mostak -- Selection and Marketing of Music. Fitting tunes : Selecting music for television commercials / Peter Kupfer ; Blank music: Marketing virtual instruments / James Buhler ; Contextual marketing: Analyzing networks of musical context in the Digital Age / Willem Strank -- Music for Advertising and Labor. Organized labor and commercial advertising : Music unions and J. Walter Thompson / Jessica Getman ; Jazz works : Music, advertising, and labor in Toronto, 1955-1980 / Mark Laver --^ Branding Through Music. Designing identities : Sound and music in automotive and appliance branding / Kenneth McLeod ; Music supervision and branding in an era of "convergent advertising" / Tim J. Anderson -- Advertising Corporate Style Through Music. The conquest of Kool : Jazz, tobacco, and the rise of market segmentation / Dale Chapman ; Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s / Julie Hubbert ; About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana / Laurel Westrup -- Advertising Audiovisual Entertainment. Music and the formal structures of contemporary action film trailers / Catrin Watts ; Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound / James Deaville ; Have You Played Atari Today? Music and audience in an early video game advertising campaign / William Gibbons --^ Selling on Radio. All those homes beyond the microphone : Advertising, domesticity, and early country music variety programs in the 1930s / David VanderHamm ; Music and institutional advertising: Consolidated Edison and Echoes of New York / Rika Asai -- TEXT / Edited by Ron Rodman. Text : Analytic and historical perspectives on music and advertising / Ron Rodman -- Approaches to Analyzing Music and Advertising. Taking the gift out and putting it back in : From cultural goods to commodities / Timothy D. Taylor ; The Sounds of Coca-Cola--On cola-nization of sound and music / Nicolai Jørgensgaard Graakjær ; The persistence of memory : Structural functions of music in commercial jingles / Ron Rodman --^ | 
The Oxford handbook of music and advertising [0,67 mb]